Local SEO for hotels

In hospitality, the first results usually appear between 3 and 6 months. Seasonality and competition both play a part. Our focus on reviews and the Google Business Profile speeds up visibility, but local authority takes sustained work to settle. There are no magic shortcuts, only strategic work.

The Basic GastroSEO Plan for hotels, with no lock-in, costs 350€/month. It includes Google Business Profile optimisation, review management and a basic technical audit. For more complex needs, we offer tailored plans that extend the content and local-link strategy, matched to the size and ambition of each hotel.

We specialise only in hospitality, and we understand its cycles, its seasons and how much online reputation matters. We are not a generalist agency; our experience with hotels and restaurants in Spain lets us apply approaches other agencies do not know, improving visibility for searches such as "hotel with a pool in Seville" or "rural stay near Madrid".

We need access to your Google Business Profile, Google Analytics and the hotel website. It is important that we know your key services (restaurant, spa, events), your audience and your main competitors. A Local SEO Audit Pro for 290€ can identify gaps and opportunities before the monthly service starts, so the starting point is solid.

The service includes Google Business Profile optimisation, proactive review management, a local keyword strategy, basic on-page optimisation and rank tracking. It does not include building a website from scratch, paid advertising campaigns (PPC) or social media management, although we can advise on how to fit those actions with your local SEO strategy.

We measure success through KPIs such as the rise in direct calls, visits to the website from the Google Business Profile, direction requests, online bookings and better rankings for relevant local searches. We report monthly with a detailed report that shows how these indicators have moved, compared with previous periods and with the competition.