SEO for restaurants

Customers search combinations such as "[cuisine] restaurant [city]", for example "Japanese restaurant Madrid". Also "best restaurants [area]", "restaurants with a terrace [neighbourhood]" or "where to eat near me". Searches for "set lunch [city]" or "restaurants for groups [town]" are essential for capturing specific demand.

Local SEO focuses on location-based searches, such as "restaurants near me" or "pizzeria in central Valencia". It means optimising the Google Business Profile listing, managing reviews and keeping NAP (name, address, phone) consistent. General SEO, by contrast, aims to rank the website for broader terms, without such a marked location.

The challenges include heavy competition in tourist areas, constant management of negative reviews, the need for high-quality photos, and keeping hours and menus up to date. Google Maps also prioritises proximity, which calls for a very precise local strategy if you are to stand out among nearby businesses.

Seasonality matters. Coastal restaurants peak in summer, while inland ones may peak around holidays or events. Searches for "Christmas restaurants" or "company dinners" rise at certain times of year. Adapting the SEO strategy to those cycles maximises visibility when demand is highest.

Our service includes Google Business Profile optimisation, local keyword research, review management, mobile website optimisation and relevant content. What matters most is ongoing optimisation of the Google Business Profile listing and proactive online reputation management, both essential for local visibility. Our Basic GastroSEO Plan at 350€/mes with no lock-in covers these pillars.

The first results, such as better positions on Google Maps or more calls, usually show within 2-3 months. Meaningful results in traffic and bookings can take between 6 and 9 months. On price, our Local SEO Audit Pro costs 290€, and the Basic GastroSEO Plan, focused on results, costs 350€ a month with no lock-in.