Cookie and local-storage policy
Last updated: 27 October 2026.
The short version
There is no advertising and no social pixel. Google Analytics 4 loads only if you accept the banner. If you reject, Analytics is not requested. We also store one technical item in your browser so we know which channel you came from if you decide to write to us.
Exactly what we store
| Name | Type | What it contains | What it is for | How long |
|---|---|---|---|---|
gs_attr | Local storage (localStorage), first-party, on gastroseo.com | The landing page, the referring site, and, if they exist, the utm parameters of the URL you arrived with. It does not contain anything that identifies you. | If you send the contact form, those details are attached to your enquiry so we know whether you found us through Google, an AI assistant or a recommendation. It is not used for advertising and it is not shared with third parties. | Until you clear the site data in your browser. It is written once. |
gs_consent | Local storage, first-party, on gastroseo.com | The word granted or denied. | Remember whether you accepted or rejected Google Analytics 4. It is not used for advertising. | Until you clear the site data. |
| Google Analytics 4 cookies | Third-party cookie, only after you press Accept | An identifier Google uses to tell visits apart. | Measure form sends (with the page you came from), WhatsApp clicks, phone clicks and audit requests. The measurement ID can be replaced with the PUBLIC_GA4_ID variable. | According to Google’s own retention. They are not created if you reject. |
Third-party services the site loads
- Google Fonts: the typefaces are served from Google’s servers, which receive your IP address when they are downloaded. They do not set cookies.
- Netlify: hosts the site and receives the contact forms. It may record technical connection data (IP, browser) in its server logs.
- WhatsApp: the WhatsApp button opens the WhatsApp app or website only if you click it.
- Google Analytics 4: only if you accept the banner and a measurement ID is configured. The script is requested from Google at that moment, not before.
How to turn off or delete local storage
You can delete gs_attr and any other data from the site in your browser settings (Chrome: Settings › Privacy and security › Site data; Safari: Settings › Privacy › Manage Website Data; Firefox: Settings › Privacy › Cookies and site data). You can also browse in private mode: the item disappears when you close the window. The site works exactly the same without it.
Changes to this policy
You can change your mind by deleting gs_consent in your browser: the banner will show again. Rejecting does not stop you from using the site or sending the form.
Contact
For any privacy question you can write to local@gastroseo.com. See also our privacy policy and the legal notice.
